Sweet Team Spotlight: Meet Alex Curry of Cake Pop TV!
- Jun 4, 2025
We’re so excited to introduce a fresh face to our Stover's Sweet Team—please give a warm, sprinkle filled welcome to Alex Curry, the creative powerhouse behind Cake Pop TV & Poppy Color LLC! Based in Oklahoma, Alex is serving up serious inspiration in the world of cake pops, color, & confections; & we’re so here for it!
From Kitchen Experiments to Cake Pop Queen
Alex’s sweet journey started just like many of ours—with a batch of cake pops made for friends. But what began as a thoughtful homemade treat quickly turned into a booming business when those friends told their friends (& their friends told their friends)… & just like that, a new business was born.
Now, with a growing community on Instagram, Facebook, & TikTok under @cakepoptv, & a vibrant product line at poppy-color.com, Alex is coloring outside the lines—in the best way possible!
A Treat-Maker With a Signature Splash
If you’ve ever worked with edible paints, chances are you’ve heard of Poppy Paint, Alex’s bestselling product & the go-to for treat makers around the globe. It’s her signature creation, & it’s revolutionized the way we decorate our sweets!
But behind the product is a person with a big heart. When asked about the most rewarding part of her journey, Alex says, “The friends I have made” & that community spirit is exactly what makes her such a perfect addition to the Stover family.
Favorite Stover Picks & Pro Tips
Like many of you, Alex discovered us on Instagram & we’re so glad she did! Her go to Stover product? The dreamy eleven o’one white deluxe coating compound. She even shared a little secret: she mixes it with Sweet Shoppe Ultra White for that perfect cake pop coating.
As for her top tips?
✔️ “Take it day by day.”
✔️ “No oil in cake pop dough!”
(Say it louder for the people in the back!)
Follow Along With Cake Pop TV
If you’re not already following @cakepoptv on IG, FB, & TikTok—you’re missing out on a whole lot of magic. Between stunning sweets, behind-the-scenes fun, & pro decorating hacks, Alex brings her colorful world to life with every post.
We are so excited to have Alex on the Stover Sweet Team! Her creativity, passion, & love for community make her an incredible fit & we can’t wait to see what she whips up next!!